Websites have become a basic digital marketing need. Their prime purpose is to build a digital presence for you or your company. But is that all? Of course not. If you don’t already know, let us tell you that you can use your website to grow your business. Yes, it works. And you’ll be surprised by how wonderfully it does. As a Digital Marketing agency in India, we let you in on some website marketing insights with this article. And most importantly, help you decide between PPC and SEO. How to market your website?According to Jupiter Research, 81% of internet users find what they’re looking for through a search engine. This makes it evident that marketing your website for better search engine results works as a cherry on the cake. Now, there are two popular ways to market your website. One is by taking the longer path and getting organic traffic through SEO practices. The other way is by direct advertising, through a method called Pay Per Click (PPC). To choose what is best for you, let us begin with understanding both these methods to the core. Here’s all you need to know about SEO. What is SEO?Search Engine Optimisation holds a rewarding image in digital marketing. It is the method of using keywords to increase your ranking on the search engine. By using a set of words that a potential customer is likely to search for, you can attract them to your website. Keywords are usually added in the titles, meta descriptions, URLs, and in the body of the content. This content can be in the form of articles or web pages. This is how it works. The bots that scan the entire internet for content relevant to the search a user just made. For this, they look for websites that have used the keywords. These are words users are most likely to type in the search engine. Additionally, they tend to pick content that is original, genuine, and recently updated. Digital marketing services in India that aim for best SEO practices have to fulfill all requirements. Now, the thing with SEO is that it may not give you immediate results. And only uploading SEO content on the web pages won’t do. You will have to keep uploading articles on your website’s blog. We’ll tell you why. By uploading articles related to your services, you increase the chance of getting more keywords on your website. Additionally, articles also help users who are looking for related information. If they find the info valid and useful, they may end up buying your products or hiring you. Thus, to make your website SEO-friendly, you have to upload new blogs with original and relevant content quite regularly. Which may sound like too much work. But it is totally worth it and buys a point for itself in the SEO and PPC strategy. What is PPC?In simple words, PPC is a digital marketing feature that charges a fee to the advertiser every time someone clicks on their ad. This method is all about buying users directly to the site by cutting the chase. Notice the Google search results that appear very first on the page with a green ‘ad’ symbol on the top left? Those are all pay-per-click ads. One example is shown below in the figure. When we typed ‘painting services’ in the search engine, the first result we got to see was a sponsored appearance. This is an example of PPC. When you sponsor the search result like this, it appears first on the viewer’s search engine. Thus, the chances of them visiting your website are the highest. Pay per click advertisement thus manages to give immediate results. If you hire a digital marketing expert in India, they should enlighten you about this: PPC is not all fun and games. For your ad to show up, you have to take precise steps. Making use of the correct keywords, which the user is likely to use, is a judgement game. The next step is to organise these keywords into ad groups in a way that they look natural. Finally, one has to optimise their webpage to make conversion possible. For example, if a user clicks on your ad and lands to a page, they should be motivated to buy the product/service right there. Call-to-action buttons, contact details, product or service features; all have to be placed accordingly. Difference between SEO and PPCAdvantages of SEO over PPCLet’s begin with the benefits of SEO on digital marketing.
Advantages of PPC over SEOThe PPC vs SEO pros and cons don’t end there. Here’s how PPC is better than SEO in some ways.
SEO vs PPC StatisticsTwo opposite strategies of digital marketing, SEO and PPC after all aim at the same outcomes. They are both used to bring more people to your website. And as you can judge by now, they both have their advantages and disadvantages. So, let’s resort to market research. 1. Google suggests that with Google Adwords, one can earn twice the money invested. On the contrary, HubSpot reported that 61% of marketers believe that improving SEO is their top inbound priority. They have all found growing organic presence as a useful marketing tactic. 2. Wordstream took a survey on user behavior. It stated that 65% of the users who intend to make a purchase click on paid ad links. In the organic vs paid search statistics of 2017, though, Marketing Pilgrim suggested that maximum online shoppers will use organic search to be informed about products. 3. Unbounce suggests that visitors through PPC are 50% more likely to make a purchase as compared to organic visitors. For organic visitors may be on your website looking for information or just doing some research. Whereas those who come through ads have made their minds about purchasing and are thus looking in the first place. However, 70-80% of users focus only on organic searches, according to a survey of 2018 by MarTech. 4. A report by New Media Campaigns shows that paid search results show 1.5 times more conversions than organic search results. Then again, the agency also says that “Organic SEO is about 5.66 times better than paid search ads.” Our Pick between PPC and SEOLet’s begin with one final fact. New Media Campaigns state that PPC is more effective when used along with SEO for website marketing. So, are the two co-dependants? Not entirely. But it is also true that if used together, they can procure much better results. So, why not go for the best of both worlds? Yes, we’re saying that SEO and PPC integration for website marketing might be the best way to go about. Bring in organic traffic through SEO, while also benefiting by the quick sales of PPC. However, if you are low on budget and want to set up a brand impression first, SEO is what you should pick. On the contrary, if you want quick results and would like to cut down on the hassle, go for PPC. But if you want to be in the game since day 1 and for a long time, indulge in both the styles of marketing simultaneously. ConclusionWe hope you find the perfect solution through this closure. While it may not be very definite, it is factual and as accurate as it gets. So, be wise with your choices. Happy marketing to you! A little about usRareDevs is a digital marketing and branding agency in India. Our services span the entire spectrum of digital media. If you would like to hire us or know more about our services, feel free to contact us.
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If you are a digital marketer, you’re responsible for optimizing your website so that generates more leads. Optimizing your website for search engine simply means that you make it look attractive while providing useful content for your audience. Whether your website fulfils all the criterias or not is determined by web crawlers. If your site is SEO friendly, it leads to better search engine results page (SERP) rankings and that helps you get more visitors. What is SEO lead generation?Lead generation using SEO tactics is a topic that’s discussed frequently but not utilized well enough. Here’s how it helps your business:
Thus, SEO forms a road for increased lead generation in a smooth and painless manner. Everyone wants to get a piece of the pie but only a select few are able to achieve sensational results. Why is this so? A simple answer is that they overdo it. Using keywords in your content is a great SEO practice that should be implemented by everyone. However, stuffing your posts with keywords may even lead to your website being blacklisted as spam. Many people have a habit of keyword stuffing and hence, they don’t see results. So how do you solve it? Various search engine optimization agencies in India offer these services for you to get more visitors on the website. If you want to do it yourself, you can do SEO right by following this guide. What is SEO?If you already know the answer to this question, feel free to skip ahead. Search Engine Optimization is a part of inbound marketing and is used to get traffic to your website from free and organic sources such as social media and search engine rankings. When used correctly, SEO helps to increase your website’s SERP ranking and in turn, your website’s visibility. However, it isn’t limited to just using the keywords on your website’s content. SEO includes many things from keywords to social media optimization to even the placement of a particular button on your website. Best SEO practices will generate more leads to your website and if you do it wrong, it’ll affect negatively. How do I use SEO?Brilliant SEO is like camouflage. It’d be staring at you but you won’t be able to filter it from the rest of the content on the website. It should be recognized by the web crawlers without giving you a reason to sacrifice your content. Here are a few strategies to help you: 1. Use the right keywordsWhat is your business about? Can you describe it in 5 words? This is an important step towards finding your niche keyword. Niche keywords are long-tail, highly focused keywords. They are vital to your website for gaining better rankings on search engines. You need to decide your keywords not only based on your products or services but by also keeping in mind the number of hits it gets. However, using many keywords with lower search volume is better than using just one with a high search volume. 2. Local SEO tacticsMarketing yourself on a number of platforms and places will show how you can generate leads with SEO. It’ll benefit you substantially. You can claim listing on online directories to get more hits and queries. Apart from this, you can use keywords to locate your firm. For example, if you have an SEO company in Ahmedabad, you can add a tagline with your service that says: Ahmedabad’s best Search Engine Optimization Services. Just remember to not stuff your content with keywords or your website will be considered spammy. 3. Post on your blog regularlyA blog is an important part of any inbound marketing strategy. Being consistent when posting on your blog is the right strategy towards garnering readership. Using the right SEO tactics, keep the following points in mind when posting on your blog:
4. Improve your website’s speedMost people stop using a website if it isn’t speedy enough. There are many similar web pages out there and if a user doesn’t get a good UX, they aren’t going to spend a lot of time for it. Your content may be good but it’s of no use if visitors get frustrated after visiting your site. Does your website load quickly or is it lagging? If you don’t know, you can opt for this Free Analysis Report or get a quote if you want to hire SEO consultants in India. 5. Social Media OptimizationApart from search engines, many people use social media platforms to search brands or businesses. Social media marketing is an important part of off-page SEO practices. Optimize your social media accounts for optimum visibility. Here are some tips for the same:
You can also try these 15 tips for building strong social media presence for businesses. 6. Use Alt tagsWeb crawlers crawl your website to read the text and ranks your page accordingly. Unfortunately, these bots cannot see the images that you upload on the website. What do you do to make the crawlers understand what the image is about? Use alternative text, that’s what. You get the option to write a short description of the image you use on your website. It’s the text that will be displayed when you site isn’t loading quickly enough and will help the crawlers understand what the image is about. You can also use keywords in the alternative text wherever possible. 7. Avoid bad SEO practicesIt’s a misconception that SEO revolves around keywords. It was true a few years ago but now it has become much more complex so you need to be extra careful. To be sure that you’re doing it right, you could hire a SEO expert in India. If you are doing it yourself, here are 5 worst SEO mistakes that you should avoid:
SEO keeps evolving constantly, and every digital marketer wants to rank first. However, not every website can claim the first spot in SERPs. Practice SEO the right way for best results. If you’re still confused about whether your business needs SEO or not, contact us and our experts will tell you how you can leverage SEO for better sales and increased brand awareness.
What are SEO risksSearch Engine Optimisation, popularly known as SEO, undoubtedly plays a significant role in marketing your business online. The skill being fairly new, there are many challenges of search engine optimization that need some understanding. Which is to say that there are many risks involved with SEO, but not all are worth taking. Why take themGoogle receives more than 63,000 searches per second. And 50% of these search queries are four words or longer. So, what do you do with such information? Simple, you use it to your strength. And the only way to get benefit from it is through SEO. If you want more traffic on your website, we recommend you make some safe gambles. Following are the type of risks you should and should not take. To TakeStrengthening the URL structureOne of the most common SEO problems is unorganised URL structure in websites. Against common understanding, things as tiny as the URL addresses make a huge difference in SEO. Homepages are recommended to have short URLs. They should ideally contain only the company name. However, the links to other pages should be kept more organised. This way, you can include the keywords in the URL itself without making it look bad. Additionally, it gives the reader an idea of what they can expect from the link. For example, if you are writing a blog about the kinds of cheese available in India, the URL can look like: www.companyname.in/food/types-of-cheese-in-India. The riskThe risk with changing your URLs is that if you forget to 301 redirect the old URLs to the new ones, you may lose the link value that the old page had accumulated. Moreover, changing all the URLs at once can disrupt the organic ranking of your website. Hence, it is better to change a bunch of URLs and observe the results. Testing meta informationSearch engine optimization companies usually miss out on this point. The content and the keyword strategy of the titles and descriptions on your website directly impact its ranking. And to know which type of meta information Google likes the most, you can resort to trial and error. Also, at times, your website may rank high but get no clicks. To find out the reason, you must experiment with the meta information. The riskIrrelevant or weak meta information will lower your ranking and you will get fewer clicks on your website. Acquiring high-quality backlinksThe common perception is that backlinks cause Google penalties. However, experience tells us that the penalties are not so frequent any more. On the contrary, backlinks help in achieving higher visibility. If backlinks are difficult for you to understand, it is recommended that you hire a Google SEO specialist in India. The riskIf you are purposefully linking sites which are low quality or spam, you may end up getting penalized. So, it is advised to give as many backlinks as you are taking for improving your rank. And most importantly, you should only provide links which are useful and authentic. Revamping/Updating WebsitesUser experience is an important aspect for improving your website rank. A well-designed website will develop trust in the users, making their conversion more likely. Besides, if there are technical SEO issues with your website, it is best to fix them by making changes to improve your ranking. The riskThe risk is that sometimes, customers that are used to your website may alienate due to the changes. Furthermore, the ranking of your website is likely to drop for the time being. However, updating websites is a common procedure, so the rankings go back up quickly. And if your website gives a better look and experience to the users, they will gladly approve of the changes. To AvoidUsing black hat SEO tacticsThese are the tactics which black hat users use against the rules to increase their visibility. While the websites may gain a higher rank when they are used, it won’t be long before they are penalised by Google. If any SEO marketing services in India encourage black hat tactics, you should avoid hiring them. Deleting pagesIf you have stopped a service or discontinued a product, no need to delete the page altogether. When you delete a page, you remove the keywords it had once ranked. This lowers down your website rank on Google. Also, refrain from deleting any content from such pages. Instead, you can simply redirect users to a more relevant link from that page. Disallowing neutral backlinksGood backlinks are always welcome, while the bad ones need to be avoided. This is clear so far. But what of the backlinks which are neutral? Neutral backlinks may not add to your rank, but they also won’t lead to penalties. Disavowing links may put you in danger. That way, you may unknowingly avoid the potential sites with good backlinks in the future. ConclusionAs they say, there is no glory without guts. So, while you must stay away from the mistakes mentioned above, do not be afraid to take the risks that can lead to a higher ranking.
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AuthorRareDevs is a Digital IT Services and Solutions provider Company. It also shares latest updates and ideas about Digital Marketing, Branding, SEO, Web Design and Development, Mobile Apps Development. Archives
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