What are SEO risksSearch Engine Optimisation, popularly known as SEO, undoubtedly plays a significant role in marketing your business online. The skill being fairly new, there are many challenges of search engine optimization that need some understanding. Which is to say that there are many risks involved with SEO, but not all are worth taking. Why take themGoogle receives more than 63,000 searches per second. And 50% of these search queries are four words or longer. So, what do you do with such information? Simple, you use it to your strength. And the only way to get benefit from it is through SEO. If you want more traffic on your website, we recommend you make some safe gambles. Following are the type of risks you should and should not take. To TakeStrengthening the URL structureOne of the most common SEO problems is unorganised URL structure in websites. Against common understanding, things as tiny as the URL addresses make a huge difference in SEO. Homepages are recommended to have short URLs. They should ideally contain only the company name. However, the links to other pages should be kept more organised. This way, you can include the keywords in the URL itself without making it look bad. Additionally, it gives the reader an idea of what they can expect from the link. For example, if you are writing a blog about the kinds of cheese available in India, the URL can look like: www.companyname.in/food/types-of-cheese-in-India. The riskThe risk with changing your URLs is that if you forget to 301 redirect the old URLs to the new ones, you may lose the link value that the old page had accumulated. Moreover, changing all the URLs at once can disrupt the organic ranking of your website. Hence, it is better to change a bunch of URLs and observe the results. Testing meta informationSearch engine optimization companies usually miss out on this point. The content and the keyword strategy of the titles and descriptions on your website directly impact its ranking. And to know which type of meta information Google likes the most, you can resort to trial and error. Also, at times, your website may rank high but get no clicks. To find out the reason, you must experiment with the meta information. The riskIrrelevant or weak meta information will lower your ranking and you will get fewer clicks on your website. Acquiring high-quality backlinksThe common perception is that backlinks cause Google penalties. However, experience tells us that the penalties are not so frequent any more. On the contrary, backlinks help in achieving higher visibility. If backlinks are difficult for you to understand, it is recommended that you hire a Google SEO specialist in India. The riskIf you are purposefully linking sites which are low quality or spam, you may end up getting penalized. So, it is advised to give as many backlinks as you are taking for improving your rank. And most importantly, you should only provide links which are useful and authentic. Revamping/Updating WebsitesUser experience is an important aspect for improving your website rank. A well-designed website will develop trust in the users, making their conversion more likely. Besides, if there are technical SEO issues with your website, it is best to fix them by making changes to improve your ranking. The riskThe risk is that sometimes, customers that are used to your website may alienate due to the changes. Furthermore, the ranking of your website is likely to drop for the time being. However, updating websites is a common procedure, so the rankings go back up quickly. And if your website gives a better look and experience to the users, they will gladly approve of the changes. To AvoidUsing black hat SEO tacticsThese are the tactics which black hat users use against the rules to increase their visibility. While the websites may gain a higher rank when they are used, it won’t be long before they are penalised by Google. If any SEO marketing services in India encourage black hat tactics, you should avoid hiring them. Deleting pagesIf you have stopped a service or discontinued a product, no need to delete the page altogether. When you delete a page, you remove the keywords it had once ranked. This lowers down your website rank on Google. Also, refrain from deleting any content from such pages. Instead, you can simply redirect users to a more relevant link from that page. Disallowing neutral backlinksGood backlinks are always welcome, while the bad ones need to be avoided. This is clear so far. But what of the backlinks which are neutral? Neutral backlinks may not add to your rank, but they also won’t lead to penalties. Disavowing links may put you in danger. That way, you may unknowingly avoid the potential sites with good backlinks in the future. ConclusionAs they say, there is no glory without guts. So, while you must stay away from the mistakes mentioned above, do not be afraid to take the risks that can lead to a higher ranking.
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9/27/2023 04:17:59 am
A Northampton SEO Company is a business in Northampton, United Kingdom, specializing in Search Engine Optimization (SEO) services. These companies work with local businesses and organizations to enhance their online presence. Services typically encompass keyword optimization, content creation, link building, and website optimization. By employing effective SEO strategies, Northampton SEO companies assist clients in boosting their website's search engine rankings, attracting more organic web traffic, and ultimately achieving greater visibility and success in the digital landscape.
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