Did you know that Obama won the presidential race through innovative use of online campaigning? [Source] Surprising, right? And did you also know that you can do the same to get more profits? With premium social media marketing services available in India, there’s nothing stopping you from miraculous success. 71% of 16-to-64-year-olds use the Internet to find solutions when they experience a difficulty with a product. [Source] If you have an online presence, customers will reach out to you directly and you can provide the solutions! This is just one of the many benefits of using social media for businesses. Online marketing is one of those things that sneaked up on the world without warning and became mainstream in a short time. However, because it appeared so quickly, we often get to hear that it’s a passing fad. The numbers show that it’s anything but a passing fad. The potential of social media marketing is so vast that it can get manifold and far-reaching results quickly. This marketing technique shows a good jump in the sales if implemented. Here are some ways in which businesses benefit from this state of the art marketing method: 1. Higher Exposure: There were 2.46 billion users in various social networking sites in 2017. [Source] That enables you to reach out to 32% of the world’s population with a powerful online presence. You can even target specific kind of people using demographics. When you first start out, it might be a little confusing but if you hire a social media consultant then you’ll see the results in a short span of time. 2. Reduced Cost: Social media marketing is the most cost-effective part of any marketing strategy. There’s no cost for creating a profile across most platforms. If you use paid advertising on any of the platforms, it is relatively cheap and can be adjusted depending on your budget. Since paid advertising on these platforms can target your potential customers, you see a greater return on investment. 3. Easy Analytics: This feature is an upgrade when compared with traditional marketing methods. Once you gain a certain number of followers, most social media platforms give you the option to view the insights. You can check the number of profile or page visits, the number of times a link was clicked and some basic demographics of the people interested in your brand such as age, location, etc. This tells you who is interested in your brand and how you can generate leads better. 4. Brand Awareness: The basic aim of promoting your business is to tell more people about your brand so that it leads to more sales. Online marketing helps you increase your business’ visibility. As your followers interact with your posts simply by liking and sharing it, your online presence will start to increase instantaneously. Using social media marketing for small businesses can help generate a wide audience. 5. Better customer service: Every customer you interact with on social media helps you enrich the relationship with your customers. It is basically a communication channel which helps you see what your customers are talking about you online. All you need are a few positive reviews about your business online and your business can skyrocket instantly. When you interact with your followers, solve their problems, or even thank them for a positive comment, it will lead to satisfied customers. 6. Study competition: Most businesses have an online presence and so do your competitors. How are they performing? What are customers saying about their products? You can study these and understand what people think about them. If you find any weak points, you can use it to your advantage and drive the customers towards you. 7. Better brand loyalty: Creating a loyal customer base is very important for any business. As you interact with your followers, it will create a bond with them. Your accounts isn’t used just for introducing new products or making big announcement. Customers will often reach out to you via social media platforms when facing some trouble with your product. As you help them out, satisfied customers become loyal to your brand. 8. Improved search engine rankings: Ask anyone from a social media optimization company about the role it plays in SERP rankings and they’ll go on for a long time. Social sites comes under off-page SEO and they really help bring your website up in search engines. More followers will equal to more interaction and customer satisfaction which will ultimately result into an increased brand awareness and an effective followership. All of which will mean more people talking about your brand, leading Google to understand that your brand is popular and needs to be at the top of search results. 9. More inbound traffic: If you don’t use social media, the traffic on your website would be limited only to your existing customers. Businesses that don’t make use of it in their marketing strategy, often have a difficult time reaching anyone outside their loyal customer base. Every platform that you are active on turns into a path for leading potential customers straight to your website. 10. Higher conversion rates: Increase in visibility, engagement and traffic will definitely lead to an increase in sales. Taking time with to interact with your followers will show you excellent results since it shows the humanized version of your brand. With each new post, you lead people to your website and the probability for sales increases. Social media marketing has many benefits and you lose nothing with a positive online presence. The amount of time and money you spend is minimal and it’s completely worth the efforts. When done right, it can give incredible results. If you are new to it or too busy, you can consider hiring a digital marketing agency that specializes in social media optimization services. The quicker you begin, the more you’ll be gaining so ensure that you make the most of it!
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AuthorRareDevs is a Digital IT Services and Solutions provider Company. It also shares latest updates and ideas about Digital Marketing, Branding, SEO, Web Design and Development, Mobile Apps Development. Archives
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