Websites have become a basic digital marketing need. Their prime purpose is to build a digital presence for you or your company. But is that all? Of course not. If you don’t already know, let us tell you that you can use your website to grow your business. Yes, it works. And you’ll be surprised by how wonderfully it does. As a Digital Marketing agency in India, we let you in on some website marketing insights with this article. And most importantly, help you decide between PPC and SEO. How to market your website?According to Jupiter Research, 81% of internet users find what they’re looking for through a search engine. This makes it evident that marketing your website for better search engine results works as a cherry on the cake. Now, there are two popular ways to market your website. One is by taking the longer path and getting organic traffic through SEO practices. The other way is by direct advertising, through a method called Pay Per Click (PPC). To choose what is best for you, let us begin with understanding both these methods to the core. Here’s all you need to know about SEO. What is SEO?Search Engine Optimisation holds a rewarding image in digital marketing. It is the method of using keywords to increase your ranking on the search engine. By using a set of words that a potential customer is likely to search for, you can attract them to your website. Keywords are usually added in the titles, meta descriptions, URLs, and in the body of the content. This content can be in the form of articles or web pages. This is how it works. The bots that scan the entire internet for content relevant to the search a user just made. For this, they look for websites that have used the keywords. These are words users are most likely to type in the search engine. Additionally, they tend to pick content that is original, genuine, and recently updated. Digital marketing services in India that aim for best SEO practices have to fulfill all requirements. Now, the thing with SEO is that it may not give you immediate results. And only uploading SEO content on the web pages won’t do. You will have to keep uploading articles on your website’s blog. We’ll tell you why. By uploading articles related to your services, you increase the chance of getting more keywords on your website. Additionally, articles also help users who are looking for related information. If they find the info valid and useful, they may end up buying your products or hiring you. Thus, to make your website SEO-friendly, you have to upload new blogs with original and relevant content quite regularly. Which may sound like too much work. But it is totally worth it and buys a point for itself in the SEO and PPC strategy. What is PPC?In simple words, PPC is a digital marketing feature that charges a fee to the advertiser every time someone clicks on their ad. This method is all about buying users directly to the site by cutting the chase. Notice the Google search results that appear very first on the page with a green ‘ad’ symbol on the top left? Those are all pay-per-click ads. One example is shown below in the figure. When we typed ‘painting services’ in the search engine, the first result we got to see was a sponsored appearance. This is an example of PPC. When you sponsor the search result like this, it appears first on the viewer’s search engine. Thus, the chances of them visiting your website are the highest. Pay per click advertisement thus manages to give immediate results. If you hire a digital marketing expert in India, they should enlighten you about this: PPC is not all fun and games. For your ad to show up, you have to take precise steps. Making use of the correct keywords, which the user is likely to use, is a judgement game. The next step is to organise these keywords into ad groups in a way that they look natural. Finally, one has to optimise their webpage to make conversion possible. For example, if a user clicks on your ad and lands to a page, they should be motivated to buy the product/service right there. Call-to-action buttons, contact details, product or service features; all have to be placed accordingly. Difference between SEO and PPCAdvantages of SEO over PPCLet’s begin with the benefits of SEO on digital marketing.
Advantages of PPC over SEOThe PPC vs SEO pros and cons don’t end there. Here’s how PPC is better than SEO in some ways.
SEO vs PPC StatisticsTwo opposite strategies of digital marketing, SEO and PPC after all aim at the same outcomes. They are both used to bring more people to your website. And as you can judge by now, they both have their advantages and disadvantages. So, let’s resort to market research. 1. Google suggests that with Google Adwords, one can earn twice the money invested. On the contrary, HubSpot reported that 61% of marketers believe that improving SEO is their top inbound priority. They have all found growing organic presence as a useful marketing tactic. 2. Wordstream took a survey on user behavior. It stated that 65% of the users who intend to make a purchase click on paid ad links. In the organic vs paid search statistics of 2017, though, Marketing Pilgrim suggested that maximum online shoppers will use organic search to be informed about products. 3. Unbounce suggests that visitors through PPC are 50% more likely to make a purchase as compared to organic visitors. For organic visitors may be on your website looking for information or just doing some research. Whereas those who come through ads have made their minds about purchasing and are thus looking in the first place. However, 70-80% of users focus only on organic searches, according to a survey of 2018 by MarTech. 4. A report by New Media Campaigns shows that paid search results show 1.5 times more conversions than organic search results. Then again, the agency also says that “Organic SEO is about 5.66 times better than paid search ads.” Our Pick between PPC and SEOLet’s begin with one final fact. New Media Campaigns state that PPC is more effective when used along with SEO for website marketing. So, are the two co-dependants? Not entirely. But it is also true that if used together, they can procure much better results. So, why not go for the best of both worlds? Yes, we’re saying that SEO and PPC integration for website marketing might be the best way to go about. Bring in organic traffic through SEO, while also benefiting by the quick sales of PPC. However, if you are low on budget and want to set up a brand impression first, SEO is what you should pick. On the contrary, if you want quick results and would like to cut down on the hassle, go for PPC. But if you want to be in the game since day 1 and for a long time, indulge in both the styles of marketing simultaneously. ConclusionWe hope you find the perfect solution through this closure. While it may not be very definite, it is factual and as accurate as it gets. So, be wise with your choices. Happy marketing to you! A little about usRareDevs is a digital marketing and branding agency in India. Our services span the entire spectrum of digital media. If you would like to hire us or know more about our services, feel free to contact us.
42 Comments
If you’re publishing valuable content on your website day in and day out, we’re sure you want people to notice it. After all, that’s how you can convert the audience into customers. So, why leave it at just posting the blog and not doing anything about it? As a social media marketing company, we have some tips you can use to market your website, and ultimately, your business in a more efficient way. So, let’s talk about publishing blogs on your website and sharing them on your social media. And more importantly, how we can make this task easier for you. Why post blogs on social media?Once you write a blog, it is not going to market itself. Plus, you cannot solely rely on the SEO rankings to fetch your website visitor traffic. The most effective way to make sure that maximum people read your blog is this. You have to share the content that you make on your company’s social media profiles. We’ll tell you why. All social media users that follow your business are interested in knowing about it. Thus, it is likely that they’ll click on your blog and read it. But for them to do that, they have to know that the material exists. Social media marketing services thus become critical. Additionally, if the content you’ve posted on the website is interesting, they may end up sharing it. And thus, you can increase the virtual footfall on your website or article. The math is simple. The more you market your content, more are the chances of people coming across it. What is Auto-posting?Auto-posting is a feature that you can add to your WordPress website via an external plugin. By doing so, you allow the site you have plugged in to automatically update any content you have shared on the website, on your social media profiles. This is called auto-posting. By now, you know the importance of the social media auto-publish feature. But it is equally crucial to go for the right kind of plugin for your business when it comes to WordPress. Listed below are some of the best plugins for WordPress auto-posting. According to your posting requirements, you can go ahead and select the most suitable one. We’ve bifurcated the free and the premium ones so that you know the difference in the services. Note that it is not always necessary to go for the paid versions. Because sometimes, even the free versions do the job accurately. Best free social media plugins for WordPress1. GetSocial.ioGetsocial.io is a comprehensive plugin for your posting needs. It helps in increasing traffic on your website, getting social shares, and thus, conversion. We’ll tell you how. The plugin lets you publish, share, and schedule your posts. Further, it provides benefits of URL shorteners. With link analytics, you can track where you’re getting more traction from. Additionally, it also lets you track dark social, thus giving you complete information on your audience and their preferences. Features at a glance:
2. Social Web SuiteSocial Web Suite is a partially free social media auto poster tool for WordPress. It allows you a 14-day free trial to get the hang of its features and operation. It allows automatic posting, customisation of posts like adding hashtags, along with post managing and scheduling. And like GetSocial, it also allows you to track link analytics. Features at a glance:
3. MashShareMashShare is a social media ecosystem for sharing and publishing content and getting more views. Above all, it is a quality WordPress social media plugin. The share buttons it provides are catchy, and the method of setting them up is simple. Another free plugin, it offers many perks that you can’t miss out on. Features at a glance:
4. Sassy Social ShareA free and lightweight plugin made for WordPress, Sassy Social Share is available for 100 social media sites and bookmarking services. Moreover, it is a free social media auto poster. Impressed? There’s more to it. Features at a glance:
5. Kiwi Social ShareA highly functional social media auto-plugin, Kiwi Social Share is recommended for it speed and usability. It boasts of customised built-icons for easy and prevalent sharing. With the ease and functions, it offers; Kiwi Social Share is one of the most efficient social auto poster WordPress plugins. Features at a glance:
Best paid social media plugins for WordPress6. Social Auto PosterCompatible with an extended range of browsers, Social Auto Poster is available for 39$. It allows posting in 3 simple steps. Available for all popular platforms, the plugin is available for software versions 4.6 and above on WordPress. It gives you a total control over your social media share amongst other advantages. Check out the prime features it enables for WordPress auto-post to social media. Features at a glance:Allows social media platform configuration.
7. AccessPressAvailable for Facebook, Twitter, LinkedIn, and Tumblr, AccessPress social auto post is a customisable auto post plugin. The purchase cost for this one is 21$. Here are some of the highlights of this plugin. Features at a glance:
8. Social WarfareWith share buttons for social media, Flipboard, and even email, the plugin surely has a lot to offer. Their neat and attractive call-to-action buttons do more than half your job themselves. Social Warfare Pro is available for $29 per year. Features at a glance:
What Next?Selecting a social media auto post plugin for WordPress can be tricky. But not with all the information we’ve provided. If you need speed, go for a plugin that is popular for that. If you need to handle 10 social media platforms at a time, go for the one which provides the maximum social sharing. So, be wise and make the correct choice. RareDevs is a digital marketing and branding agency, and we’re always at your service. If you’d like to hire a social media expert, or just consult us for a query, we’re all ears. Reach out to us in the comment or via mail. You can also call us or drop by; we’re a bunch of friendly folks.
The ocean of web design and developmentWebsite design and development is a gold mine for a field. But with hundreds of blogs teaching you thousands of things about web design and development services, who do you trust? Remember that there’s a fine line between related and substantial information. While you may easily find web design tips to go about, they may not always prove useful. Thus, it becomes crucial to get your hands on the right material. If not, you may feel misguided and lost even after trying a lot of times. To save you the hassle, we have curated a collection of the best web design and development blogs from around the world. These are the most read, trusted, and informative blogs. Listed in no particular order, you can use them to your benefit depending upon the information you are looking for. Come, let us take you through the list. Top web design and dev blogs1. HongKiatHongKiat is one of the most popular web design blogs out there. If you are a web designer, it is likely that you’ve heard of it. It covers nearly all web design aspects and is very informative at that. Additionally, different contributors provide a variety of viewpoints on the subjects. This makes it all the more interesting. Starting in 2007, the blog has published articles, tutorials, tips, guides, and more on website design. Above all, the blog is useful for web designers, developers, bloggers, and the techies alike. If you are into websites, you’ll find your kind of content here. 2. Scotch.ioRich with articles on web design and development, scotch.io publishes complete tutorials and courses for web developers. Their content has to do with popular frameworks and libraries. These include Angular, NodeJS, React, and more. Their tutorials are in the form of interesting articles and videos. This is a must-read blog for web developers who are looking for inspiration and tactics. 3. Smashing MagazineThis is yet another leading web development blog. It covers a rich variety of subjects. These include coding, designing, graphics, WordPress, and UX design. The blog has been around since 2006 and imparts the same profound knowledge till date. In coding, it offers great insights into languages like HTML, JS, and CSS. Additionally, their design-related blogs are highly detailed and rich in information. Thus, for designers who want to dive deep into the subject, Smashing Magazine proves as just the right thing. Over the years, they have managed to write more than 2000 articles. Thus, it is now easy to find all kind of information on the blog. 4. CodropsCodrops is a boon to front-end developers and designers. It is filled with tutorials and code snippets, which prove rather useful to coders and developers. It started as an experiment to share information on web design and development. Now, it has become a popular place for the team and the contributors to share their insights on the latest web trends. The platform includes tutorials and freebies, allows experimentation, and hosts blueprints that discuss web design concepts. A blog of web design and inspiration, Codrops has a lot to offer at a single place. 5. Web Designer DepotThis blog covers the best of the latest trends and techniques in web design and development. Additionally, it also informs about the business of web design- how freelancers should work, what strategies could help the business of web design, and so on. Some of the technical topics it includes are responsive design, usability, and mobile apps. Web Designer Depot has gained popularity pretty quickly amongst web techies. And we can only tell you one thing- it’s fantastic. 6. David WalshA personal blog by JavaScript and HTML5 consultant David Walsh, it flaunts tutorials and articles. The main focus is on front-end technology. From in-depth articles to crisp coding techniques, the blog has a variety to offer. You’ll find valuable info on JS frameworks like React.js. Developers, this is the blog you’ve been looking for all along. 7. SpeckyboySpeckyboy is one of the best design and development blogs for beginners. It began in 2007 as a personal freelance design page of Paul Andrew. Now, it has become one of the most influential blogs on design and development out there. It garners more than 1.5 million views every month. One can say that it is a go-to guide for all things design. From inspirational art to marvel upon, to brainy web development techniques, this blog has it all. Fun fact- the blog also makes occasional Lego posts. 8. SitePointThe best part about SitePoint is that it is not run by a bunch of leaders. This is a platform where a large community of web developers share their insights. They let us in on valuable tips on WordPress, JS, React, HTML, and other such frameworks and languages. If you sign up for the account, you can also avail their books, courses, and other membership perks. If you hire a professional web designer, it is likely that they’ll benefit from the information available here. 9. OnextrapixelA quality blog on the web and graphic design, onextrapixel is the Bible for digital designers. Let’s make it clear for you- a web designer is likely to find more relevant info here than a web developer. Nonetheless, they do have a bunch of good articles on web development. With over 60K subscribers on their online magazine, the blog reaches a vast audience, to say the least. Go here for sample design inspiration. 10. The Next WebThe site has been churning out web design articles since 2006. Their prime focus is on international news on technology, design facts, business gimmicks, digital culture, and more. From videos about design to reviews, and articles on hardware and software, The Next Web seems to have it all. Moreover, you’ll find a valley of the latest news as soon as you go to the website. The content is categorized as apps, gears, tech, creative, and so on. They also host a bundle of latest deals on web packages. 11. A List ApartThe site was launched way back in 1998 when websites were still unheard of in most places. Jeffrey Zeldman is the man with the vision behind this blog. Here, the articles on web design are all-inclusive. Writers, developers, coders, designers, and everyone related to the field will find their own serving. The topics, thus, include code, content, framework, tools, UX, and all else you can think of. A List Apart is hence one of the oldest and most reliable blogs on the web. 12. HackingUIHackingUI is a magazine that covers front-end development and interactive design. You’ll find sample tutorials, freebies, and articles here. The content mostly talks about Photoshop, CSS, and icons, to name some. It also keeps you up to date with the world of web design. There are articles on giveaways, websites, reviews, and even templates. 13. Six RevisionsSix Revisions is more like a popular web development news site. What began as a blog now sees umpteen visitors each day, fetching the latest trends and updates on web development. Launched in 2008 by Jacob Gube, the site talks about Photoshop, coding, freelancing, and much more. It is a comprehensive website for web developers. But web designers can also find relevant content here. 14. InstantShiftBehold another biggie for web designers and developers. You’ll find events, freelancing tips, free themes, and even wallpapers on this site. Web design, WordPress, CSS, tools, freebies, and tutorials find whole sections on this blog. A treasury of knowledge on web-things, InstantShift is popular for all the right reasons. Interestingly, they also talk about photography, typography, and social networking. These topics are not ventured much when it comes to web design and development. But go on this website, and you’ll find that they’re all connected. And how. This makes it inarguably one of the most varied web development blogs of 2018. 15. David BushellDavid Bushell’s website is a treat to the eye. He is a web freelancer based in the UK and maintains a personal blog. He touches topics like web security, service workers, CSS, JS Promises, and more. With samples of coding and to-the-point content, his blog makes for a fun and worthy read. 16. CSS-TricksAs the name suggests, the blog does talk about CSS tricks. But over the years, it has found its space in the field of web design and development as a whole. The blog talks about all kinds of coding, of course. Here, a team of 11 enthusiastic web geeks make videos, code snippets, articles, and tutorials on different aspects of making a website. It also includes news, general info, and discussions. ConclusionReading just one articles from one of these blogs a day can help you gain abundant wisdom. It is a practice we highly recommend if you want to be the best web designer or developer out there. RareDevs is a website designing and development company, with our services spanning the entire sector. Be it social media marketing or coming up with branding strategies, our diligent team does it all with a grin. To know what we have in store for you, reach out. If you’d like to talk about web blogs, drop a comment. We love an educating conversation even in the middle of the night.
|
AuthorRareDevs is a Digital IT Services and Solutions provider Company. It also shares latest updates and ideas about Digital Marketing, Branding, SEO, Web Design and Development, Mobile Apps Development. Archives
January 2019
Categories
All
|