Websites have become a basic digital marketing need. Their prime purpose is to build a digital presence for you or your company. But is that all? Of course not. If you don’t already know, let us tell you that you can use your website to grow your business. Yes, it works. And you’ll be surprised by how wonderfully it does. As a Digital Marketing agency in India, we let you in on some website marketing insights with this article. And most importantly, help you decide between PPC and SEO. How to market your website?According to Jupiter Research, 81% of internet users find what they’re looking for through a search engine. This makes it evident that marketing your website for better search engine results works as a cherry on the cake. Now, there are two popular ways to market your website. One is by taking the longer path and getting organic traffic through SEO practices. The other way is by direct advertising, through a method called Pay Per Click (PPC). To choose what is best for you, let us begin with understanding both these methods to the core. Here’s all you need to know about SEO. What is SEO?Search Engine Optimisation holds a rewarding image in digital marketing. It is the method of using keywords to increase your ranking on the search engine. By using a set of words that a potential customer is likely to search for, you can attract them to your website. Keywords are usually added in the titles, meta descriptions, URLs, and in the body of the content. This content can be in the form of articles or web pages. This is how it works. The bots that scan the entire internet for content relevant to the search a user just made. For this, they look for websites that have used the keywords. These are words users are most likely to type in the search engine. Additionally, they tend to pick content that is original, genuine, and recently updated. Digital marketing services in India that aim for best SEO practices have to fulfill all requirements. Now, the thing with SEO is that it may not give you immediate results. And only uploading SEO content on the web pages won’t do. You will have to keep uploading articles on your website’s blog. We’ll tell you why. By uploading articles related to your services, you increase the chance of getting more keywords on your website. Additionally, articles also help users who are looking for related information. If they find the info valid and useful, they may end up buying your products or hiring you. Thus, to make your website SEO-friendly, you have to upload new blogs with original and relevant content quite regularly. Which may sound like too much work. But it is totally worth it and buys a point for itself in the SEO and PPC strategy. What is PPC?In simple words, PPC is a digital marketing feature that charges a fee to the advertiser every time someone clicks on their ad. This method is all about buying users directly to the site by cutting the chase. Notice the Google search results that appear very first on the page with a green ‘ad’ symbol on the top left? Those are all pay-per-click ads. One example is shown below in the figure. When we typed ‘painting services’ in the search engine, the first result we got to see was a sponsored appearance. This is an example of PPC. When you sponsor the search result like this, it appears first on the viewer’s search engine. Thus, the chances of them visiting your website are the highest. Pay per click advertisement thus manages to give immediate results. If you hire a digital marketing expert in India, they should enlighten you about this: PPC is not all fun and games. For your ad to show up, you have to take precise steps. Making use of the correct keywords, which the user is likely to use, is a judgement game. The next step is to organise these keywords into ad groups in a way that they look natural. Finally, one has to optimise their webpage to make conversion possible. For example, if a user clicks on your ad and lands to a page, they should be motivated to buy the product/service right there. Call-to-action buttons, contact details, product or service features; all have to be placed accordingly. Difference between SEO and PPCAdvantages of SEO over PPCLet’s begin with the benefits of SEO on digital marketing.
Advantages of PPC over SEOThe PPC vs SEO pros and cons don’t end there. Here’s how PPC is better than SEO in some ways.
SEO vs PPC StatisticsTwo opposite strategies of digital marketing, SEO and PPC after all aim at the same outcomes. They are both used to bring more people to your website. And as you can judge by now, they both have their advantages and disadvantages. So, let’s resort to market research. 1. Google suggests that with Google Adwords, one can earn twice the money invested. On the contrary, HubSpot reported that 61% of marketers believe that improving SEO is their top inbound priority. They have all found growing organic presence as a useful marketing tactic. 2. Wordstream took a survey on user behavior. It stated that 65% of the users who intend to make a purchase click on paid ad links. In the organic vs paid search statistics of 2017, though, Marketing Pilgrim suggested that maximum online shoppers will use organic search to be informed about products. 3. Unbounce suggests that visitors through PPC are 50% more likely to make a purchase as compared to organic visitors. For organic visitors may be on your website looking for information or just doing some research. Whereas those who come through ads have made their minds about purchasing and are thus looking in the first place. However, 70-80% of users focus only on organic searches, according to a survey of 2018 by MarTech. 4. A report by New Media Campaigns shows that paid search results show 1.5 times more conversions than organic search results. Then again, the agency also says that “Organic SEO is about 5.66 times better than paid search ads.” Our Pick between PPC and SEOLet’s begin with one final fact. New Media Campaigns state that PPC is more effective when used along with SEO for website marketing. So, are the two co-dependants? Not entirely. But it is also true that if used together, they can procure much better results. So, why not go for the best of both worlds? Yes, we’re saying that SEO and PPC integration for website marketing might be the best way to go about. Bring in organic traffic through SEO, while also benefiting by the quick sales of PPC. However, if you are low on budget and want to set up a brand impression first, SEO is what you should pick. On the contrary, if you want quick results and would like to cut down on the hassle, go for PPC. But if you want to be in the game since day 1 and for a long time, indulge in both the styles of marketing simultaneously. ConclusionWe hope you find the perfect solution through this closure. While it may not be very definite, it is factual and as accurate as it gets. So, be wise with your choices. Happy marketing to you! A little about usRareDevs is a digital marketing and branding agency in India. Our services span the entire spectrum of digital media. If you would like to hire us or know more about our services, feel free to contact us.
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