It’s 2019 and the world of social media marketing will continue to grow. How do we know it? The statistics from 2018 speak for themselves. Currently, there are more than 4.12 billion internet users around the world. That equals more than 50% of the world’s total population. This means that whatever you post online, there is a possibility for you to get a 50% penetration of the world’s population. Not only that, the number of active social media users is 3.4 billion which equals 40% penetration. Just reading that gave you goosebumps, isn’t it? When you’re online, every click, every view and every second of your activity is being tracked and recorded for statistics. This is done in order to understand the users’ behaviour. Social media user statistics help digital marketers understand what kind of content is preferred by the audience. When you know about the best type of posts and the time when most of your audience is online, then you can plan your posts accordingly and get maximum engagement. This is more commonly known as social media optimisation and it helps you get better engagement and for generating more leads. In order to get maximum viewership on the content you post online, you first need to understand about the social media statistics for business. Capturing the audience and changing the perspective of personal to professional is a tricky task that needs you to be armed with the right information. Having correct information will help you realise the benefits you can get from social media. These social media user statistics are mostly in billions and millions and will end up blowing your mind. So make sure you have a cleaning crew for mopping up your scattered brains before you go any further.
Mind blown yet? There’s more - the number of social media users keep changing every quarter and the numbers tend to go only upwards. Some few exceptions where the numbers may go down are if there has been a serious breach of information or something similar, for example - Google+ and the recent fiasco where information of half a million users was leaked due to a bug. It led to Google taking the decision of shutting down their social media platform Google+ for consumers. With Google+ shutting down, we may see a hike in other social networking sites. There are several reasons why social media marketing is important for your business today. Here are some important social media marketing statistics that you should know about before marketing your business online. General social media statistics:1. Social media and video viewing are 2 of the topmost popular activities on the internet. 2. More than 50% of the users say that they follow at least one celebrity or brand from their social media accounts. 3. 59% of Americans agree with the fact that social media has made customer service easier. Facebook: Holding the maximum number of users as a social media platform, Facebook is the King of them all. People use the platform for various purposes such as socialising, advertising and to catch up on the news. 4. Facebook users grow at the rate of 15% year after year. 5. If we talk about social media advertising statistics, more than 5 million businesses were implementing paid advertising on Facebook in 2017. 6. As many as 270 million Facebook accounts out of the total 2.23 billion accounts are fake.
Popular amongst youngsters, Instagram has the 2nd fastest rate of growth according to social media marketing agencies. It is used by brands to target audience in a fun way that interacts with the people and also helps generate more leads. 7. 18-24 age group has the highest number of users on Instagram. 8. Instagram’s user count keeps going up at the rate of 5% per quarter. 9. 7 out of 10 hashtags on Instagram are branded. LinkedIn:LinkedIn is one of the best marketing tools for every aspect of business and employment. It’s not just popular with professionals but also with Google. That’s because any business or individual, with a complete profile on LinkedIn, has better chances on being on the first page of Google and for receiving maximum exposure. 10. There are more than 30 million registered companies on LinkedIn. 11. At least 60% of marketers have been able to score one customer through LinkedIn. 12. 77% of organisations are increasingly using LinkedIn for recruitment purposes. YouTube:A good source of revenue and for learning things easily, YouTube is a great platform for both the viewers and content creators. It also only allows the creators and users to connect with each other through comments easily. The best part is that the platform is free of cost. 13. The top ads on YouTube generated 539 million views, 14 million hours of watch time and 3.6 million likes. 14. More than 45% of users on YouTube say that they access the website on a daily basis. 15. 11% of YouTube’s total audience falls in the age group of 65 or older, making the platform most preferred by seniors. Pinterest:The key to success on Pinterest lies in helping customers make their buying decisions. The platform’s users often tend to use it as a search engine for getting new ideas and to know about the latest products in the market. 16. 50% of millennials use Pinterest every month. 17. 93% of Pinterest users use the website to plan purchases and to discover new brands or products. This goes to show how useful it is to build a strong base on Pinterest if you’re selling something. You can find several social media marketing agencies in India that’ll help you with the same. 18. Shopping websites get 33% more referrals from Pinterest than from Facebook. Twitter:Twitter rates high for the number of its daily active users amongst other social media websites. As a positive social media statistic for business, the platform has seen an increase in the amount of ad engagement over the years. 19. Roughly more than 500 million tweets are sent out per day. 20. 80% of Twitter users access the platform from their mobile devices. 21. 74% of Twitter users say that they use the platform to obtain news. Social media just keeps on growing and growing. There are many trends that influence the growth of your business through social networking platforms. Social media delivers measurable results in sales, leads as well as branding. If you do not have enough time to put in the efforts for a social media campaign, then you can optimally hire social media experts in India.
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The wide world of social media marketingSocial media is one of the biggest things to happen to the digital world. The number of people using it is spiralling upwards, and so is the significance of social media marketing. If you are wondering why to use social media for business, the figures are here to enlighten you. Over 91% of marketers have claimed that social media marketing has majorly increased their brand visibility. In 2017, 71% of internet users were a part of at least one SM platform. Due to the humongous audience, SM marketing has only seen a prominent rise. And what lies at the heart of it? The pictures, the videos, and all information that a brand gives out. Which can all be summed up in one word- ‘content’. So, why is content creation important? Let us begin with the basics. What is content marketing?Unlike the general misconception, content is not just the text you see on social media. A more accepted word for it is ‘copy’. So, what exactly is content? Content can be defined as “the information and experiences that are directed towards an end-user or audience”. Hence, creating quality content and marketing it is the most efficient strategy for exhibiting a brand on social media. What is its significance?Why content marketing matters, is because 78% of customers prefer to know a company through its articles rather than ads. Additionally, 74% of companies believe that their marketing leads have increased after they started content marketing. And to your delight, 60% of consumers enjoy reading relevant content from brands. Content marketing involves SEO, email marketing, and social media publishing. However, posting content on social media is only half the work done. It does not assure any growth. The content needs to be appreciated by a wide audience to make the impact, which is the other half. Let us tell you what is the importance of good content.Improves brand reputationBuilding a commendable brand reputation through social media does not happen overnight. However, it is something the right content on social media can help you with. If you start posting relevant content and share your insights on the brand and field, people will take interest in what you say. Your social media profile can become your voice, and help you create a unique reputation. And isn’t that what all brands want eventually? Helps in growing the audienceAny social media marketing company would tell you that a growing audience on your social media is a step towards success. If the content you share is relatable and liked by a wide audience, they are likely to share it within their circle. Moreover, advertising the content only works if you have strong material. If your content lacks the information or entertainment factor and you advertise it, doing so will not prove fruitful. On the other hand, if the content- be it images, videos, or plain text- is gripping, it will get more engagement. And once you engage the audience, drawing them to become a part of your circle becomes easier. This ultimately results in the growth of followers on your social media. Increases conversion ratesThe importance of social media content knows no bounds. You can bring in more conversion by building a remarketing audience. Content marketing, it has been observed, provides 6 times higher conversion rates than other digital marketing methods. We will tell you how it works. When potential consumers visit different web pages on your website looking for content, Google Analytics keeps a record. By studying these records, you can create a new list of an audience, which includes people who have shown prior interest in your products or services. Then, you can market the same product or service on their social media ad section. If the consumer comes across the same services, again and again, they are likely to make a purchase. Additionally, you can include Call to Action along with your ads and your profiles. This way, the chances of user conversion significantly increase. With the help of social media marketing services and these simple strategies, you can invite a higher conversion than ever. Supports all kinds of digital marketing strategiesContent is the root of executing any marketing strategy digitally. Be it email marketing or social media, content is what makes an impact on the consumer. Just having great ideas for marketing a brand is not enough. The execution is the real deal, and it is only excelled with exceptional content. Final WordsAs they say, content is king. With quirky, riveting content, you can hugely be constructive with your social media. And eventually, it will lead to more business, which is the ultimate goal. To avail the best of services and leave no stone unturned, you can begin with a simple step. Hire an SMO expert to help you with focused, helpful social media marketing. Let your business take flight from there. And don’t forget to make content which is class apart.
If you’re publishing valuable content on your website day in and day out, we’re sure you want people to notice it. After all, that’s how you can convert the audience into customers. So, why leave it at just posting the blog and not doing anything about it? As a social media marketing company, we have some tips you can use to market your website, and ultimately, your business in a more efficient way. So, let’s talk about publishing blogs on your website and sharing them on your social media. And more importantly, how we can make this task easier for you. Why post blogs on social media?Once you write a blog, it is not going to market itself. Plus, you cannot solely rely on the SEO rankings to fetch your website visitor traffic. The most effective way to make sure that maximum people read your blog is this. You have to share the content that you make on your company’s social media profiles. We’ll tell you why. All social media users that follow your business are interested in knowing about it. Thus, it is likely that they’ll click on your blog and read it. But for them to do that, they have to know that the material exists. Social media marketing services thus become critical. Additionally, if the content you’ve posted on the website is interesting, they may end up sharing it. And thus, you can increase the virtual footfall on your website or article. The math is simple. The more you market your content, more are the chances of people coming across it. What is Auto-posting?Auto-posting is a feature that you can add to your WordPress website via an external plugin. By doing so, you allow the site you have plugged in to automatically update any content you have shared on the website, on your social media profiles. This is called auto-posting. By now, you know the importance of the social media auto-publish feature. But it is equally crucial to go for the right kind of plugin for your business when it comes to WordPress. Listed below are some of the best plugins for WordPress auto-posting. According to your posting requirements, you can go ahead and select the most suitable one. We’ve bifurcated the free and the premium ones so that you know the difference in the services. Note that it is not always necessary to go for the paid versions. Because sometimes, even the free versions do the job accurately. Best free social media plugins for WordPress1. GetSocial.ioGetsocial.io is a comprehensive plugin for your posting needs. It helps in increasing traffic on your website, getting social shares, and thus, conversion. We’ll tell you how. The plugin lets you publish, share, and schedule your posts. Further, it provides benefits of URL shorteners. With link analytics, you can track where you’re getting more traction from. Additionally, it also lets you track dark social, thus giving you complete information on your audience and their preferences. Features at a glance:
2. Social Web SuiteSocial Web Suite is a partially free social media auto poster tool for WordPress. It allows you a 14-day free trial to get the hang of its features and operation. It allows automatic posting, customisation of posts like adding hashtags, along with post managing and scheduling. And like GetSocial, it also allows you to track link analytics. Features at a glance:
3. MashShareMashShare is a social media ecosystem for sharing and publishing content and getting more views. Above all, it is a quality WordPress social media plugin. The share buttons it provides are catchy, and the method of setting them up is simple. Another free plugin, it offers many perks that you can’t miss out on. Features at a glance:
4. Sassy Social ShareA free and lightweight plugin made for WordPress, Sassy Social Share is available for 100 social media sites and bookmarking services. Moreover, it is a free social media auto poster. Impressed? There’s more to it. Features at a glance:
5. Kiwi Social ShareA highly functional social media auto-plugin, Kiwi Social Share is recommended for it speed and usability. It boasts of customised built-icons for easy and prevalent sharing. With the ease and functions, it offers; Kiwi Social Share is one of the most efficient social auto poster WordPress plugins. Features at a glance:
Best paid social media plugins for WordPress6. Social Auto PosterCompatible with an extended range of browsers, Social Auto Poster is available for 39$. It allows posting in 3 simple steps. Available for all popular platforms, the plugin is available for software versions 4.6 and above on WordPress. It gives you a total control over your social media share amongst other advantages. Check out the prime features it enables for WordPress auto-post to social media. Features at a glance:Allows social media platform configuration.
7. AccessPressAvailable for Facebook, Twitter, LinkedIn, and Tumblr, AccessPress social auto post is a customisable auto post plugin. The purchase cost for this one is 21$. Here are some of the highlights of this plugin. Features at a glance:
8. Social WarfareWith share buttons for social media, Flipboard, and even email, the plugin surely has a lot to offer. Their neat and attractive call-to-action buttons do more than half your job themselves. Social Warfare Pro is available for $29 per year. Features at a glance:
What Next?Selecting a social media auto post plugin for WordPress can be tricky. But not with all the information we’ve provided. If you need speed, go for a plugin that is popular for that. If you need to handle 10 social media platforms at a time, go for the one which provides the maximum social sharing. So, be wise and make the correct choice. RareDevs is a digital marketing and branding agency, and we’re always at your service. If you’d like to hire a social media expert, or just consult us for a query, we’re all ears. Reach out to us in the comment or via mail. You can also call us or drop by; we’re a bunch of friendly folks.
Did you know that Obama won the presidential race through innovative use of online campaigning? [Source] Surprising, right? And did you also know that you can do the same to get more profits? With premium social media marketing services available in India, there’s nothing stopping you from miraculous success. 71% of 16-to-64-year-olds use the Internet to find solutions when they experience a difficulty with a product. [Source] If you have an online presence, customers will reach out to you directly and you can provide the solutions! This is just one of the many benefits of using social media for businesses. Online marketing is one of those things that sneaked up on the world without warning and became mainstream in a short time. However, because it appeared so quickly, we often get to hear that it’s a passing fad. The numbers show that it’s anything but a passing fad. The potential of social media marketing is so vast that it can get manifold and far-reaching results quickly. This marketing technique shows a good jump in the sales if implemented. Here are some ways in which businesses benefit from this state of the art marketing method: 1. Higher Exposure: There were 2.46 billion users in various social networking sites in 2017. [Source] That enables you to reach out to 32% of the world’s population with a powerful online presence. You can even target specific kind of people using demographics. When you first start out, it might be a little confusing but if you hire a social media consultant then you’ll see the results in a short span of time. 2. Reduced Cost: Social media marketing is the most cost-effective part of any marketing strategy. There’s no cost for creating a profile across most platforms. If you use paid advertising on any of the platforms, it is relatively cheap and can be adjusted depending on your budget. Since paid advertising on these platforms can target your potential customers, you see a greater return on investment. 3. Easy Analytics: This feature is an upgrade when compared with traditional marketing methods. Once you gain a certain number of followers, most social media platforms give you the option to view the insights. You can check the number of profile or page visits, the number of times a link was clicked and some basic demographics of the people interested in your brand such as age, location, etc. This tells you who is interested in your brand and how you can generate leads better. 4. Brand Awareness: The basic aim of promoting your business is to tell more people about your brand so that it leads to more sales. Online marketing helps you increase your business’ visibility. As your followers interact with your posts simply by liking and sharing it, your online presence will start to increase instantaneously. Using social media marketing for small businesses can help generate a wide audience. 5. Better customer service: Every customer you interact with on social media helps you enrich the relationship with your customers. It is basically a communication channel which helps you see what your customers are talking about you online. All you need are a few positive reviews about your business online and your business can skyrocket instantly. When you interact with your followers, solve their problems, or even thank them for a positive comment, it will lead to satisfied customers. 6. Study competition: Most businesses have an online presence and so do your competitors. How are they performing? What are customers saying about their products? You can study these and understand what people think about them. If you find any weak points, you can use it to your advantage and drive the customers towards you. 7. Better brand loyalty: Creating a loyal customer base is very important for any business. As you interact with your followers, it will create a bond with them. Your accounts isn’t used just for introducing new products or making big announcement. Customers will often reach out to you via social media platforms when facing some trouble with your product. As you help them out, satisfied customers become loyal to your brand. 8. Improved search engine rankings: Ask anyone from a social media optimization company about the role it plays in SERP rankings and they’ll go on for a long time. Social sites comes under off-page SEO and they really help bring your website up in search engines. More followers will equal to more interaction and customer satisfaction which will ultimately result into an increased brand awareness and an effective followership. All of which will mean more people talking about your brand, leading Google to understand that your brand is popular and needs to be at the top of search results. 9. More inbound traffic: If you don’t use social media, the traffic on your website would be limited only to your existing customers. Businesses that don’t make use of it in their marketing strategy, often have a difficult time reaching anyone outside their loyal customer base. Every platform that you are active on turns into a path for leading potential customers straight to your website. 10. Higher conversion rates: Increase in visibility, engagement and traffic will definitely lead to an increase in sales. Taking time with to interact with your followers will show you excellent results since it shows the humanized version of your brand. With each new post, you lead people to your website and the probability for sales increases. Social media marketing has many benefits and you lose nothing with a positive online presence. The amount of time and money you spend is minimal and it’s completely worth the efforts. When done right, it can give incredible results. If you are new to it or too busy, you can consider hiring a digital marketing agency that specializes in social media optimization services. The quicker you begin, the more you’ll be gaining so ensure that you make the most of it!
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AuthorRareDevs is a Digital IT Services and Solutions provider Company. It also shares latest updates and ideas about Digital Marketing, Branding, SEO, Web Design and Development, Mobile Apps Development. Archives
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