It’s 2019 and the world of social media marketing will continue to grow. How do we know it? The statistics from 2018 speak for themselves. Currently, there are more than 4.12 billion internet users around the world. That equals more than 50% of the world’s total population. This means that whatever you post online, there is a possibility for you to get a 50% penetration of the world’s population. Not only that, the number of active social media users is 3.4 billion which equals 40% penetration. Just reading that gave you goosebumps, isn’t it? When you’re online, every click, every view and every second of your activity is being tracked and recorded for statistics. This is done in order to understand the users’ behaviour. Social media user statistics help digital marketers understand what kind of content is preferred by the audience. When you know about the best type of posts and the time when most of your audience is online, then you can plan your posts accordingly and get maximum engagement. This is more commonly known as social media optimisation and it helps you get better engagement and for generating more leads. In order to get maximum viewership on the content you post online, you first need to understand about the social media statistics for business. Capturing the audience and changing the perspective of personal to professional is a tricky task that needs you to be armed with the right information. Having correct information will help you realise the benefits you can get from social media. These social media user statistics are mostly in billions and millions and will end up blowing your mind. So make sure you have a cleaning crew for mopping up your scattered brains before you go any further.
Mind blown yet? There’s more - the number of social media users keep changing every quarter and the numbers tend to go only upwards. Some few exceptions where the numbers may go down are if there has been a serious breach of information or something similar, for example - Google+ and the recent fiasco where information of half a million users was leaked due to a bug. It led to Google taking the decision of shutting down their social media platform Google+ for consumers. With Google+ shutting down, we may see a hike in other social networking sites. There are several reasons why social media marketing is important for your business today. Here are some important social media marketing statistics that you should know about before marketing your business online. General social media statistics:1. Social media and video viewing are 2 of the topmost popular activities on the internet. 2. More than 50% of the users say that they follow at least one celebrity or brand from their social media accounts. 3. 59% of Americans agree with the fact that social media has made customer service easier. Facebook: Holding the maximum number of users as a social media platform, Facebook is the King of them all. People use the platform for various purposes such as socialising, advertising and to catch up on the news. 4. Facebook users grow at the rate of 15% year after year. 5. If we talk about social media advertising statistics, more than 5 million businesses were implementing paid advertising on Facebook in 2017. 6. As many as 270 million Facebook accounts out of the total 2.23 billion accounts are fake.
Popular amongst youngsters, Instagram has the 2nd fastest rate of growth according to social media marketing agencies. It is used by brands to target audience in a fun way that interacts with the people and also helps generate more leads. 7. 18-24 age group has the highest number of users on Instagram. 8. Instagram’s user count keeps going up at the rate of 5% per quarter. 9. 7 out of 10 hashtags on Instagram are branded. LinkedIn:LinkedIn is one of the best marketing tools for every aspect of business and employment. It’s not just popular with professionals but also with Google. That’s because any business or individual, with a complete profile on LinkedIn, has better chances on being on the first page of Google and for receiving maximum exposure. 10. There are more than 30 million registered companies on LinkedIn. 11. At least 60% of marketers have been able to score one customer through LinkedIn. 12. 77% of organisations are increasingly using LinkedIn for recruitment purposes. YouTube:A good source of revenue and for learning things easily, YouTube is a great platform for both the viewers and content creators. It also only allows the creators and users to connect with each other through comments easily. The best part is that the platform is free of cost. 13. The top ads on YouTube generated 539 million views, 14 million hours of watch time and 3.6 million likes. 14. More than 45% of users on YouTube say that they access the website on a daily basis. 15. 11% of YouTube’s total audience falls in the age group of 65 or older, making the platform most preferred by seniors. Pinterest:The key to success on Pinterest lies in helping customers make their buying decisions. The platform’s users often tend to use it as a search engine for getting new ideas and to know about the latest products in the market. 16. 50% of millennials use Pinterest every month. 17. 93% of Pinterest users use the website to plan purchases and to discover new brands or products. This goes to show how useful it is to build a strong base on Pinterest if you’re selling something. You can find several social media marketing agencies in India that’ll help you with the same. 18. Shopping websites get 33% more referrals from Pinterest than from Facebook. Twitter:Twitter rates high for the number of its daily active users amongst other social media websites. As a positive social media statistic for business, the platform has seen an increase in the amount of ad engagement over the years. 19. Roughly more than 500 million tweets are sent out per day. 20. 80% of Twitter users access the platform from their mobile devices. 21. 74% of Twitter users say that they use the platform to obtain news. Social media just keeps on growing and growing. There are many trends that influence the growth of your business through social networking platforms. Social media delivers measurable results in sales, leads as well as branding. If you do not have enough time to put in the efforts for a social media campaign, then you can optimally hire social media experts in India.
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The internet has undeniably become a major part of any business. With this, the number of websites popping up every day on the web is on the rise. Web developers, thus, have found themselves in demand. And more often than not, as a web developer, we’re sure you have more tasks on your hands than you can handle. So, wouldn’t it be nice to use some latest web development tools of 2018 that can boost your productivity and save time? Well, you’re in luck. We’ve taken the pain of incessant research and experimentation on your behalf. Now, all you have to do is go through this list and find tools that can help you with your everyday tasks. But before we get to the tools, here’s some basic knowledge of web development and its process. This, because we like to help the pros, beginners, and aspirants alike. What is Web Development?The process of developing a website meant for the internet is called web development. It includes creating a webpage, a commercial website, a social media networking site, and everything in between. How is Web Development done?A web developer programs codes which, when stacked together, build up a platform like a web page, web application, or a website. Usually, there are plenty of front-end tools for web development available to help the web developer excel at their job. Against popular understanding, web development differs strikingly from web design. So, if you’re looking for web design tools, refer to one of our previous posts. In fact, web development is the area that focuses on the non-design aspects of a website. These include writing markups and coding. Content management, information systems, and web design are, however, all entwined with web development. In fact, all these areas combine to give you the final product as none of them are standalones. Let’s get to business now. A helpful web development tools list to ease your web development journeyAs evident, the job of a web developer is anything but easy. They sure could use some ease and luxury, which is provided by these unique tools. Above all else, we’ve seen developers complain about the lack of time the most. So, why not incorporate platforms that help you save time while also making work simpler? Come, have a look at our carefully curated list. GitHubIf you’re a web developer, we’re sure you’ve heard of GitHub. A favorite amongst the web development team, it is deployed by companies like IBM, Facebook, and Walmart. It allows hosting and reviewing codes, managing projects, and much more. Benefits
Chrome DevToolsA set of tools built directly into the Google Chrome browser is collectively known as Chrome DevTools. With an aim of saving developers’ time, Google Chrome has come up with some ingenious tools that can be used on-the-go. What’s interesting to know, is that the tools allow you to modify any page, including Google’s own homepage. With freedom like that, developers can happily let go of all web restrictions, don’t you think? Benefits
PostmanPostman comes as a boon to API developers. A very popular and one of the best web development tools out there, it supports individuals and industries alike. It also claims to be the only complete API development environment for designers. Offering integrated tools for all stages of the API lifecycle, the development tasks can be done in considerably lesser time with this tool. Used by giants like Microsoft, Adobe, and Twitter, the tool allows companies to access 130 million APIs every month. Benefits
All in one messengerFor custom web development companies in India as well as singular web developers, this tool is a must-have. Switching between 7 messaging apps for 7 different clients can work only for so long. A long-lasting solution to save time while also using all your messaging apps is the all in one messenger tool. The image below shows all the messaging platforms it supports. Benefits
TypeScriptA platform dedicated to JavaScript, TypeScript is an open source tool that compiles all browsers, OSes, and hosts to JS. Benefits
RedashEver been frustrated over the complications of not being able to organize your data satisfactorily? It wastes your time, gets on your nerves, and ultimately, decreases your work quality. Well, Redash is an answer to just this nightmare of yours. What’s more interesting, is that it is a free web development tool. Benefits
SassSass is a CSS extension language with many benefits for web developers. Supported and developed by hundreds of developers and tech companies around the world, it is a powerful language that was written 12 years ago. Benefits
DabbletAn interactive playground for CSS, Dabblet allows you to write code and implement it instantly n the same window. With real-time reviews, Dabblet proves to be a great platform if web development companies in India want to learn to code or experiment with programs. Benefits
WaypointsFor web developers involved with scrolling animations and interactions, Waypoints is highly recommended. If you’re not into animations, here’s a tip for all web development services in India. Animations are now a trend in websites, so you should keep this tool in mind nonetheless. Benefits
ConclusionWeb development can leave you pulling at your hair in the middle of the night. So, why not take some extra help when you easily get it? With the help of these latest tools, work will be easier and more fun. And most importantly, it will save you so much time for other things. If you access any of the tools we’ve mentioned and find them useful, do let us know. And if you already use any great tool that we’ve missed out on, feel free to mention it in the comments. We love exploring new tools and experiences. About usWe at RareDevs are a web development, design, and branding agency based in Ahmedabad. We take interest in all things digital and help our clients do the same. If you’d like to hire a web developer in India, we are here to help you with every step of the web development process. To know more about our services and how we can help you make the best website for your business, drop a message. We will reach out in a jiffy.
Long gone are days when mobile phones weren’t ruling the world. Studies suggest that there are more than 3.5 billion unique users of the mobile internet, as of August 2017. Moreover, it has also been observed that users spend, on an average, 69% of their media time on their smartphones. So, what do these statistics tell you about the scenario of using mobile apps for business? But it is also the truth that you do not need to run a race blindly. So, how do you know for sure if your business can benefit from a native mobile app? And if you know for sure that a mobile app will boost growth, how exactly do you come around doing it? With this article, we solve the puzzle of mobile applications for small and big businesses. Let’s start by deciding whether your business needs a mobile app or not. Factors to decide if your business needs a mobile appBefore you decide on making a native mobile application for your business, ask yourself the following questions. Is it primarily user-oriented or plainly for personal profits?Remember that the primary use of mobile apps in business is to satisfy your customers. And not just to look at your own benefits that may arise out of users downloading the app. Users generally avoid installing apps as they use data and occupy storage space. If the user is not going to benefit much from the app, they may download it once, but you won’t be able to retain them. In the long run, the investment may seem futile. Thus, try and make your app user-oriented. Will it help you provide the user with best possible experience?Websites sometimes have limitations to the user experience. This is where mobile apps come in the picture. With a mobile app, availing your products or services becomes easier for the user. Let’s say that you make games. By creating an application dedicated to the game, you attract more users. For, one may not be able to access a desktop all the time. Whereas, with mobile apps, they can play your game while waiting in a queue, riding the bus, or having lunch at a cafe. Additionally, user experience also talks about the ease of completing a task with an app. Mobile apps can be accessed easily as opposed to websites. They also tend to make transactions quicker and more reliable. If your business needs such features, you may want to go for a mobile app. Is the app likely to help in more revenue generation?If you ask anyone why your business needs a mobile app, they’ll say it’s for revenue generation. Mobile applications should add to your profits and not be a financial burden on your business. While you should refrain from making them just for monetary purposes, you also have to check if they’re adding to your revenues. If a native mobile application is driving in money, you can consider investing in it as a venture. But it should be done in such a way that using the app proves effective to your users. Is your website mobile optimized?Considering that 57% of internet users won’t recommend a business if its website is not mobile optimized, more businesses have started taking care of the matter. Now, if you have a mobile-friendly website, it guarantees customer satisfaction, since the user is more likely to access your website through their mobile phone. In this case, if it is not extremely necessary, you can decide against making a mobile application. Do your competitors have apps?The market of mobile app designing in India is on the rise. It is likely that your rival companies have already invested in a mobile application. If this is the case, making a native mobile app for your business will prove to be a wise decision. For example, if you sell groceries online and so does your rival. If they have a mobile application, online users who regularly shop for groceries online would prefer a mobile app for it. Instead of going to the website every other day, they can use a mobile app to select items, pay, and track their orders. To help you further with making up your mind on mobile apps for your business, listed below are the examples of different type of mobile apps some famous companies use. Types of Mobile AppsMobile apps can be categorized broadly under four types. If your business falls under one of these categories, building a mobile application will greatly help. E-CommerceThese apps offer the service of online shopping of electronics, goods, and everyday items. Amazon, Flipkart, Tata Cliq are all examples of such apps. PublishingContent publishing apps revolve around producing blogs, articles, and other written content. Newspaper, magazine, book apps all fall into this category. Amazon Kindle and the TOI app are some of the many publishing apps. GamingGames which are in form of apps find a place here. This is one of the most popular app types amongst children as well as adults. Temple Run, PUBG, Candy Crush, and all the other games you’ve loved playing from time to time come under this category. EnterprizeSuch apps are meant for bringing team members on the same platform to share information and collaborate. Companies use them for personal use to manage teams, maintain reports and charts, and to send out information. Benefits of mobile apps for small businessesLast but not least, we would like to discuss some advantages and luxuries that mobile applications provide to a company, brand, or business. Influence the audienceWith a mobile application, you ensure being visible to customers at all times. How? By simply seeing the icon of your application on their phone menu or receiving occasional notifications from you, you keep your business fresh in the memory of the user. Hence, the next time they want to avail the services that you provide, they are likely to remember using the application and coming to you. Which is to say that with an application, you can influence the audience and turn things in your favor. New revenue channelsThe uses of mobile apps in business are ample and genius. We’re sure you’ve seen in-app advertisements. By adding a small section of ads in your business application, you can generate more revenue. If your business is popular in the market, you will get customers looking for advertising spaces easily. This way, you’ll be able to churn out some more money. Additionally, you can enable in-app purchases. By keeping upgraded models on paid features, you can tempt users to avail high-quality service by paying for it. Direct marketing channelNotifications are a tool that can be majorly used to market your services. By notifying customers about latest deals, updates in your business, and other useful information, you are inviting business. Upon reading your notification, the user will be curious and willing to check out what is in store for them. This way, with the help of just notifications, you can direct traffic to your application. By using such marketing gimmicks, you’ll be able to handle a marketing channel and drive user engagement and footfall like a pro. Brand image and visibilityOne more creative reason why mobile apps are important. With a mobile application, you increase your brand credibility. If you have made efforts like creating an app for customer ease, the users are likely to trust you and your services more. Additionally, applications also make it easier for you to maintain a brand image. With the content that goes on your application, you can shape an identity for your brand through the application itself. Moreover, due to the ease of downloading and using your services from a single source, your brand also gets the deserved attention. The more people download your company’s application, the more your brand is going to be visible in the market. Reviews to help better businessApplications can be used to register the real-time response of a user towards your business. With apps, you can put forward the feature of adding reviews. The reviews can be of products, services, application, their experience in being associated with you, and more. By taking reviews, you can work on bettering your services, and as a result, the whole system. Thus, reviews help you understand what consumers are feeling about your ventures. More importantly, it also opens the gates of better-quality service, which we’re sure is your inward goal anyway. Increase the ease for customersIf you hire a mobile app developer in India, this is what they should focus on above everything else. It is a fact that mobile applications get the job done easier and quicker. Be it booking tickets, reading, shopping, or any task that you can pull out of your hat, all is done more efficiently with dedicated apps. They store user information, track data, encourage updates, and speed up the processes. For this reason, applications can be deemed better than websites or other means of getting the respective work done. Customer LoyaltyOnce a user downloads your application, chances are, that they’ll use it for a long time. On the other hand, if they have to refer to your website every time they want to get the work done, they may consider going to your competitor’s website for once. After all, it is the same amount of work. With an application, you put the user in their comfort zone by making things easier. Thus, they are more likely to stick to you and your services. Eventually, this leads to them becoming loyal to your company, if they are satisfied with what you’re offering. When using mobile apps development services, you can ask the company to come up with innovative solutions for gaining high customer loyalty. Run promotional activitiesMobile applications can serve as an excellent platform for communication. Promoting a campaign, introducing a sale, or highlighting an offer all become easier when you have your own customisable app. You can use this opportunity to come up with app-focused branding strategies. This can help in engaging and retaining customers, getting the sales going, and leading the market. ConclusionWe hope the different details we pointed at will help you make the right decision. Mobile applications require effort, dedication, and constant maintenance. So when you decide to go for it, make sure that you dive all in and leave no stone unturned! As of us, RareDevs is a mobile apps development company based in India. We build applications, websites, brand identity, and much more to your best interest. If you’d like to know us better and explore our services, we are available even in the middle of the night. Feel free to leave a comment or drop by, whatever seems more comfortable. We’re all ears.
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AuthorRareDevs is a Digital IT Services and Solutions provider Company. It also shares latest updates and ideas about Digital Marketing, Branding, SEO, Web Design and Development, Mobile Apps Development. Archives
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