The rise of mobile applicationsMobile apps have taken user experience to the next level. For ordering a quick snack, there’s Zomato and Swiggy. We don’t call taxis anymore, for Uber or OLA do it in just a couple of clicks. Buying a TV or selling an old wardrobe, renting a house or booking a vacation- they’re all made simpler now. And with mobile app designing in India growing in leaps and bounds, we’re sure you’re on a lookout for the latest trends your users can appreciate. Why should you make an app?Studies show that mobile applications have significantly higher engagement as compared to mobile-optimised websites or desktop web pages. The conversion rates are a staggering 100 to 300 per cent for the same. As evident, mobile apps offer a vast market and is brimming with opportunities. Thus, making the best out of your mobile application can prove meaningful to your business. So, how do you take your mobile application one step further, and give your customers the best user experience? The must-have mobile application featuresWith applications including more features every day to enhance experience, one has to keep up with the latest advances in the field. The competition is tough, and to make the best of available resources is the only way forward. With this blog, we talk about mobile app development trends of 2018. Including them in your mobile app will not only garner your brand a rich impression, but it will also keep consumers coming back to it. Rather, they’d never want to uninstall it and say goodbye. Internet of ThingsIoT is on the rise in 2018 more than ever, says Bernard Marr in an article for Forbes. The market itself is set to grow into $561 billion in 2020, a report suggests. That’s an annual compound growth rate of no less than 26.9 per cent. Hence, what exactly is IoT? According to Wikipedia, Internet of Things is used for extending connectivity beyond laptops, mobile phones, and computers. This means that IoT is an effort to bring internet in daily objects which are conventionally not made for such connectivity. Thus, IoT is a network of physical devices, home appliances, vehicles, and basically every object that uses the internet. When embedded in technology, these devices can be used to exchange data over the internet. So, how do you incorporate IoT as a mobile application development service? With the help of IoT, you can use features like remote control, automation, and application monitoring within your app. For example, if you have a business of room lighting or home theatre, making an app that allows controlling the remote or the switchboard counts as an attractive feature for your consumers. This is made possible with IoT. With advances in technology, people are turning towards luxurious offerings. Connectivity, above all, has become a priority in all businesses. And the most efficient way to achieve it is through IoT. This makes it one of the hot choices in mobile app design trends of 2018. Wearable AppsWith all tech giants indulging into smartwatches, wearable apps are the new talk of the town. Apple offers a gadget called Apple Watch, which uses the Watch OS. Whereas Android smartwatches run on the Wear OS. Applications can now find a place on these OSes. To do so, they have to be simply connected to the respected mobile application. Thus, wearable apps require an exclusive development. However, since the rise in wearable gadgets is constant, the investment is well worth it. Artificial IntelligenceAI is one of the latest mobile application technology trends. The service itself is a breakthrough in technology and has found its place in all digital places. Using AI in an app makes the technology smarter while also cutting on company costs. For example, they leverage information from chatbots to learn user behaviour pattern. This helps in providing a more personalised experience within the app. AI also helps with enhanced customer support services. It makes calls on behalf of humans, books shows, reminds of appointments, and so on. Yes, AI is exactly what comes into action when you ask Siri or Cortana to perform a task. And when the media and business giants are indulging in a technology, you know it is good for your business as well. Mobile WalletsIt all began with e-commerce and online banking a few years ago. However, the trend has shifted since from website to mobile banking. Mobile wallets, popularly known as m-wallets are more convenient. They do not require going to a particular website, so they save the hassle. By just clicking on the app, you can make recharges, pay bills, or buy things. Paytm is a popular example of one such application. Moreover, they are a secure means for transactions. With OTPs, passwords, and emails to provide layered security, mobile wallets are equal parts convenient and trustable. If your business requires frequent purchase, m-wallets are exactly what you need. ChatbotsOne of the latest mobile app development technologies, Chatbots are automated machine engines. They are a boon to the customer support section of apps. When a user tries to reach out to the company, chatbots read into their queries and provide them with programmed answers. For information or questions that are frequently asked, you can program the expected questions and relevant answers in the system. Thus, it saves time and also provides quick service to the consumer. BlockchainBlockchains are basically a means of encrypting data. Here, blocks of transactions are chained together. Each one is dependent on the previous one. Thus, with tempering one block, you lose access to all the next ones. This process thus helps in securing transactions. This distributed database system was introduced by Bitcoin but is now not limited to the venture. Mobile applications use blockchains for data encryption and transaction security, making them more reliable. Instant AppsInstant apps bring the future of mobile apps and their development to the table. Users are often hesitant at downloading a mobile application due to their file size, the amount of data it requires to download them, or their purchase cost. Instant apps come as a relief here. They let users try these apps without downloading them. For example, if your mobile application is available on the instant app mode, a user can get a good understanding of its design, usage, and features. This way, you are inviting more consumers to try the app. It could eventually lead to conversion. The best part is, instant apps offer the possibility of maintained user engagement. When the user has tried the app before downloading it, they are most likely to make frequent use of it. This, because they liked how the app functions and what it has to offer. So, there is no uncertainty involved. Cloud AppsCloud apps are beneficial not only to the customers but the company as well. They offer seamless performance, scalable infrastructure, and most importantly, increased productivity. Moreover, they let you provide all the services at a lower operational and hosting cost. Most importantly, Cloud provides a secure operation. And as you already know, there is no need to worry about losing data, as it is all permanently stored up there. For Cloud, developers can build apps which are compatible with both iOS and Apple. With all these conveniences, we don’t see why not to make Cloud Apps. It is a boon to the mobile apps development company, the user, and the app host. What a win-win, don’t you think?. Battery and Storage efficient appsThere are applications available for every next task. Be it alarms, calendar, or playing music, there is a mobile app available for all you want to do. This eventually leads to too many apps on the user’s phone and too little storage space. If you’ve talked about mobile applications with anyone, you’ll know how prevalent the problem is. Thus, creating ‘lite’ versions of applications comes as a blessing to the users. So, what are Lite apps? A lite app is just a lighter version of your original app. It uses simpler graphics, eats up less data, and requires lesser storage space. Lite versions are especially recommended for original applications that are heavy in data or use up more battery and storage. This way, you can encourage users to shift to a lighter version by compromising on the experience a little. Note that it is not much of a compromise for the user who really needs the app. Plus, it helps you retain them. Best of both worlds, we tell you. What next?Mobile application development sees new trends in and out. Thus, be wise about the trends you accept and the features you incorporate in your application. While all features are the best in their own offerings, your business may or may not need each one to gather more users. Thus, when you hire a mobile app developer in India, make sure you make the right choices. Smart selection of features will help you cut cost and make the mobile app easier for consumers to use. We at RareDevs are a digital marketing and branding agency who love to talk about everything digital. If you would like to know more about our mobile application development services or hire us for your company, drop a message. We will get back to you in a jiffy.
2 Comments
3/9/2022 04:25:36 am
I very much appreciate it. Thank you for this excellent article. Keep posting!
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9/27/2023 04:17:48 am
A Northampton SEO Company is a business in Northampton, United Kingdom, specializing in Search Engine Optimization (SEO) services. These companies work with local businesses and organizations to enhance their online presence. Services typically encompass keyword optimization, content creation, link building, and website optimization. By employing effective SEO strategies, Northampton SEO companies assist clients in boosting their website's search engine rankings, attracting more organic web traffic, and ultimately achieving greater visibility and success in the digital landscape.
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AuthorRareDevs is a Digital IT Services and Solutions provider Company. It also shares latest updates and ideas about Digital Marketing, Branding, SEO, Web Design and Development, Mobile Apps Development. Archives
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