The wide world of social media marketing
Social media is one of the biggest things to happen to the digital world. The number of people using it is spiralling upwards, and so is the significance of social media marketing. If you are wondering why to use social media for business, the figures are here to enlighten you. Over 91% of marketers have claimed that social media marketing has majorly increased their brand visibility. In 2017, 71% of internet users were a part of at least one SM platform.
Due to the humongous audience, SM marketing has only seen a prominent rise. And what lies at the heart of it? The pictures, the videos, and all information that a brand gives out. Which can all be summed up in one word- ‘content’. So, why is content creation important? Let us begin with the basics.
What is content marketing?
Unlike the general misconception, content is not just the text you see on social media. A more accepted word for it is ‘copy’. So, what exactly is content?
Content can be defined as “the information and experiences that are directed towards an end-user or audience”. Hence, creating quality content and marketing it is the most efficient strategy for exhibiting a brand on social media.
What is its significance?
Why content marketing matters, is because 78% of customers prefer to know a company through its articles rather than ads. Additionally, 74% of companies believe that their marketing leads have increased after they started content marketing. And to your delight, 60% of consumers enjoy reading relevant content from brands.
Content marketing involves SEO, email marketing, and social media publishing. However, posting content on social media is only half the work done. It does not assure any growth. The content needs to be appreciated by a wide audience to make the impact, which is the other half.
Let us tell you what is the importance of good content.
Improves brand reputation
Building a commendable brand reputation through social media does not happen overnight. However, it is something the right content on social media can help you with. If you start posting relevant content and share your insights on the brand and field, people will take interest in what you say.
Your social media profile can become your voice, and help you create a unique reputation. And isn’t that what all brands want eventually?
Helps in growing the audience
Any social media marketing company would tell you that a growing audience on your social media is a step towards success. If the content you share is relatable and liked by a wide audience, they are likely to share it within their circle.
Moreover, advertising the content only works if you have strong material. If your content lacks the information or entertainment factor and you advertise it, doing so will not prove fruitful. On the other hand, if the content- be it images, videos, or plain text- is gripping, it will get more engagement.
And once you engage the audience, drawing them to become a part of your circle becomes easier. This ultimately results in the growth of followers on your social media.
Increases conversion rates
The importance of social media content knows no bounds. You can bring in more conversion by building a remarketing audience. Content marketing, it has been observed, provides 6 times higher conversion rates than other digital marketing methods. We will tell you how it works.
When potential consumers visit different web pages on your website looking for content, Google Analytics keeps a record. By studying these records, you can create a new list of an audience, which includes people who have shown prior interest in your products or services. Then, you can market the same product or service on their social media ad section. If the consumer comes across the same services, again and again, they are likely to make a purchase.
Additionally, you can include Call to Action along with your ads and your profiles. This way, the chances of user conversion significantly increase. With the help of social media marketing services and these simple strategies, you can invite a higher conversion than ever.
Supports all kinds of digital marketing strategies
Content is the root of executing any marketing strategy digitally. Be it email marketing or social media, content is what makes an impact on the consumer. Just having great ideas for marketing a brand is not enough. The execution is the real deal, and it is only excelled with exceptional content.
As they say, content is king. With quirky, riveting content, you can hugely be constructive with your social media. And eventually, it will lead to more business, which is the ultimate goal. To avail the best of services and leave no stone unturned, you can begin with a simple step. Hire an SMO expert to help you with focused, helpful social media marketing. Let your business take flight from there. And don’t forget to make content which is class apart.
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